Four Ways HybridAF Makes Summer Easier (and More Profitable) for Gym Owners

Everyone loves summer. Except gym owners.

It’s generally a slow time in the gym, and it feels like you’re constantly putting someone’s membership on hold until September.

And while others are vacationing, you find yourself stuck in the gym when the sun is shining, unable to take that week or two off that your mind and body are so desperately craving.

…And to rub salt in the wound, there you are coaching classes of just two or three people, hoping, praying things will pick up again when the summer ends.



What if we told you HybridAF’s 24/7 unattended access can make all those problems disappear.

1.Take that Guilt-Free Vacation. Finally.

With unattended access in place, gym owners can step away for a few long weekends, or maybe even a full week, in the summer without feeling like they’re letting their members down, as members can continue to train as normal even if you are away.

• As gym owner Christina Mazzullo, the owner of two Tarheel CrossFit locations in North Carolina,
  put it, “HybridAF makes our life easier because we have the freedom to give our staff time off for holidays and not have to close the gym down,” she said.

This, of course, is true for other times of the year, as well, like Christmas.

• Scott Panchik, a nine-time CrossFit Games athlete and owner of CrossFit Mentality in Ohio
  explained that he takes off to go to Buffalo for a week each Christmas, and his gym operates basically on its own without hassle for that week).

2. Accommodates Unpredictable Schedules, Stops the Summer Holds

Summer brings unpredictability for many gym members; The kids are out of school, people have travel plans, BBQs, and last minute plans always seem to come up. Often this means members can’t always hit their usual class times.

Unattended access, of course, allows them to continue to show up and work on their fitness when it’s convenient for them. Maybe that’s at 5 am before their kids wake up, or maybe it’s at 8 pm after your last class has ended.

• As Jenn Green, the owner of CrossFit Greer in South Carolina, put it: “If they aren’t able to attend a normal class time, they can come at another time. The space is open and they have the same access to workouts, warm-ups etc that we post daily in SugarWOD.”

And it goes without saying, because members’ summer schedules can now be accommodated with unattended access, the gym owner benefits from fewer people putting their memberships on hold until normalcy resumes in September (and as we all know, some people who hold in the summer never return as they said they would).

3. Captures Vacation Drop Ins, Adds Passive Revenue

Tourists and travelers in town also want a flexible place to workout. With unattended access, they can sign an electronic waiver, pay, drop in, and train without any staff required.

• Joe Tepe, the owner of The Strip Barbell in Las Vegas, Nevada, for example, has had more than 4,000 drop-ins over the last 18 months, each paying $25 per visit, essentially generating thousands of dollars in passive revenue each month.

4. Cancel Poorly Attended Classes

If you or your coaches find yourselves coaching a two or three-person class during the summer, why not reduce your summer class schedule to save you time and money?

Without HybridAF, there might be push back, as members never like something being removed; however, with HybridAF, members can still come and do the workout of the day, so you’re less likely to have to deal with disgruntled members after making a smart business decision to reduce class times until things pick up again.



Final Thoughts

In a season where flexibility is everything, HybridAF gives gym owners the tools to adapt, stay profitable, and reclaim their time—without compromising member experience.

Whether it’s taking that much-needed vacation, trimming under-attended classes, or welcoming a flood of drop-ins, unattended access ensures your gym runs smoothly all summer long and beyond.